![]() ![]() It’s really good for skimmers and improves readability.ĮVERYONE IN THE WORLD KNOWS HIS NAME. Then they use a small underline to signify a change in section and indicate where the blurb starts proper. People are investing in their time here, they don’t want to waste it on a boring read. It adds credibility and authority, and is a trust builder. They add in another layer with the ‘Richard and Judy’ book club line. They use bold to add emphasis to the reviews and pick out key phrases that poke at our desire buttons. This social proof sandwich mixes reader reviews with a few influencers. ![]() ‘I’M MADLY IN LOVE WITH THIS NOVEL’ Curtis Sittenfeld ‘IF YOU ONLY READ ONE BOOK THIS YEAR, MAKE IT THIS’ 5***** Reader Review This opener does two things, first, it signals genre in a way that makes it sound exciting, secondly, it ends on an open loop – who is this man that everyone’s talking about? THE SCORCHING HOT LOVE AFFAIR ABOUT THE MAN THAT EVERYONE IS TALKING ABOUT. 6 in the Rockstar Romance category on Amazon UK’s book store. This weeks blurb breakdown is Robin Lee’s, The Idea of You: The unforgettable and addictive Richard and Judy romance about the man everyone is talking about.Īt the time of writing it was No. ![]()
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